January 12, 2009 – Montreal , Canada -- Australian rugby fans boost a local team's membership registration by signing up, thanks to a satirical commercial video e-mail campaign.
The Emirates Western Force rugby team e-mailed their fans a video commercial of some of the Force's players in romantic settings. The message: Commit now to a seasonal membership plan.
And they did in record numbers. The e-mail instantly became viral as it spread through the e-mail list of 7,000 fans. The video was viewed over 7,000 times and was forwarded over 250 times, reaching a click-through rate of 70%.
“What made the campaign so attractive, feedback from viewers, ” says Duane Seon, CTO of VHD Technology Corp. The Montreal-based IT company used their trademark technology to compress and embed the video into the e-mail, while maintaining DVD-quality sharpness . “ Boast about the quality of the picture and the cutting edge-ness of the technology, ” said Seon.
“I couldn't be happier with the end product that was sent out to ticket purchasers,” said Colin Richardson, Brand Manager for Rugby WA . “Last night the video had a full run at the end of the sports report on our local Network 10 News and is getting a run on local e-news websites.”
And the buzz continues. Perth Now Magazine caught word of the comical campaign and featured it on their website. Click here to view the article.
“Since the campaign went out, we've been getting lots of requests from other teams for video ads of their own. Sports management recognizes that fans love the fast-action approach. And offering this through the instant contact of e-mailing makes it a winning combination,“ said Seon. “We're giving sports advertising a brand new spin.”
- 30 -
VHD Technology Corp. is a Montreal-based company specializing video for e-mail marketing solutions.
VHD Technology Corp. makes it finanical possible for SMB and large business to stream video saving them bandwidth usage, reducing their costs and enhancing their customer's experience through our interactive vMails (video emails), video compression, HD web video player, strategic partnership and marketing campaigns.
. For more information on products and services, please contact Duane Seon at
