Sears USA wins e-mail marketing award thanks to cutting edge video technology
January 20, 2009, Montreal , Canada – RetailEmailBlog.com, a website that tracks retail e-mail marketing campaigns, awarded retail giant Sears USA the Hall of Fame Award for Video for a campaign launched over the holidays to support US troops at home and abroad.
Sears' “Heroes at Home” campaign included a video of a disabled soldier who was wounded from war and how Sears was able to make a difference in their lives by supporting veteran US troops.
Over the 2 days of the campaign, the e-mail had been viewed over 1.62 million times and had a click-through rate of 13.67%. By the end of the campaign, Sears raised over $240,000 to donate to families of US troops.
“We were looking for a way to support the troops, but in these hard economic times we had to find a way of accomplishing our goals at a very reasonable cost, said Sears spokesperson, Andrew Kordek. We are very happy to receive the first Hall of Fame Award for retail e-mail marketing, and we are especially pleased with the results of the campaign.”
Ogilvy & Mather NY, the advertising agency hired by Sears to produce the campaign, partnered with a little-known Montreal-based company to make it come alive.
VHD Technology Corp. used vMail™ technology -- a mail program in which a video window is already playing as the recipient opens the email. The compelling nature of the video entices the viewer to click the button for sound. The viewer can then watch a full video in cinematgraphic quality with sound, and can enlarge the window to full screen size without losing picture quality. The VHD Player TM enhances the picture and has a built-in bandwidth detector for optimum play-back to the recipient.
“We keep our ears to the ground for new and effective technologies and strategies for our clients, said, Melinda Kruger, spokesperson for Ogilvy & Mather NY. “In the digital business world this is a must, and I think we have found a breakthrough vehicle to reach more of our client's audiences with all the interactive immediacy that the moment requires.”
“The economic downturn has the marketing and advertising community around the world scrutinizing their media investments,” said VHD Technology Corp. spokesperson, Emmett Holt.
“We offer a solution that will generate revenue, minimize costs and --- all of which are the needs of the moment. So we know we have the technology for the times.”
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VHD Technology Corp. is a Montreal-based company specializing video for e-mail marketing solutions.
VHD Technology Corp. makes it finanical possible for SMB and large business to stream video saving them bandwidth usage, reducing their costs and enhancing their customer's experience through our interactive vMails (video emails), video compression, HD web video player, strategic partnership and marketing campaigns.
. For more information on products and services, please contact Emmett Holt at
